Getting Started in entrepreneurship

99 books to found and manage an ethical business

Food, cultural, clothing and technological companies that pollute the planet and exploit people or animals do not have a monopoly on the market: it is possible to undertake in these sectors while sparing them – audacious people prove it to us every day .

However, today, there is still much to be done before a true economy that is more respectful of sentient beings and environmentally sustainable emerges. If the challenges we face require such a paradigm shift, we can not afford to wait for it. We must provoke it.

Thus, it seems to me crucial that people who also feel the need for change take part, particularly through entrepreneurship : developing viable and accessible alternatives is just as necessary as raising awareness of issues.

That said, to engage in such an approach requires a minimum of entrepreneurial knowledge. That’s why, after several years exploring the field, Veganudge shares with you the best books on ethical entrepreneurship. These will allow you to accumulate entrepreneurial knowledge (how to start a company, test your ideas, make good decisions, etc.) acquired by experienced people at a very low cost, and put them at the service of noble values.

If this type of knowledge is a good start, know that they are not everything. To undertake in the sectors of the ethical and eco-responsible economy, it is necessary to have relevant information on these sectors (market size, typical profiles of customers, degrees of competition, etc.). Thus, I made selections of specialized books on these sectors, which you will find in the categories of the menu “Getting started”.

To help you find your way through all these books, I have listed the books by category – these have been inspired by Josh Kaufman but I have quite revisited them. Have fun !

Note: I will publish the summary of a book on my blog every week ;).

 

All-in-one

Personal MBA – Josh Kaufman

Image11Image13


 

 

The TEN-day MBA –  Steven A Silbiger

Image11Image13


The Essential Drucker – Peter F. Drucker

Image11Image12Image13


 

Creating a Business

Building Social Business – Muhammad Yunus


 

Go It alone – Bruce Judson

Image11Image12


 

The Lean Startup – Eric Ries

Image11Image12Image13


 

Zero to One – P. Thiel and B. Masters

Image11Image13


 

The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers – Ben Horowitz

Image11Image12Image13


 

Defining an ethical business model

Introduction to Social Entrepreneurship – Teresa Chahine


 

The Social Entrepreneur’s Playbook – Ian C. MacMillan


 

Social Entrepreneurship: From Issue to Viable Plan – Terri D. Barreiro & Melissa M. Stone


Making a change

Getting Beyond Better: How Social Entrepreneurship Works – Roger L. Martin


 

Understanding Social Entrepreneurship: The Relentless Pursuit of Mission in an Ever Changing World


 

How to Change the World: Social Entrepreneurs and the Power of New Ideas, Updated Edition – David Bornstein


 

The Promise of a Pencil: How an Ordinary Person Can Create Extraordinary Change – Adam Braun


 

 

Test your ideas

Rework – Jason Fried & David Heinemeier Hansson

Image11


 

The New Business Road Test – John Mullins

Image11Image12


 

Will It Fly?: How to Test Your Next Business Idea So You Don’t Waste Your Time and Money – Pat Flynn

Image11Image12


 

Marketing

All Marketers Are Liars – Seth Godin

Image11Image12


 

Marketing Permission – Seth Godin

Image11Image12


 

Made to Stick – Chip & Dan Heath

                                                     Image11


 

Value creation

People over Profit – D. Partridge & T. Nelson

Image11Image12


 

Indispensable – Joe Calloway

Image11Image12


 

The goal: a process of permanent progress – Eliyahu Goldratt

Image11Image12


 

 

Finance and accounting

Financial Intelligence for Entrepreneurs – K. Berman & J. Knight

Image11Image12


 

The 1% Windfall – Rafi Mohammed

Image11Image12


 

Accounting: The Ultimate Guide to Accounting for Beginners – Greg Shields

                   Image11Image12


 

The Human mind

System 1/System 2 – Daniel Kahneman

Image11Image12


 

Predictably irrational – Dan Ariely

Image11 


 

Nudge: The method to inspire the right decision – R. Thaler

Image11    


 

The Enigma of Reason – Dan Sperber and Hugo Mercier

Image11


 

Productivity and efficiency

Getting things done – David Allen

Image11Image13


 

The Power of Habit – Charles Duhigg

Image11Image13


 

The 4-Hour week – Timothy Ferris
                         Image11Image13

Problem solving

rinciple 80/20 – Richard Koch

Image11Image13


 

Creativity & Problem Solving: The Brian Tracy Success Library – Brian Tracy

  Image11Image12         Image13


 

Stop Guessing: The 9 Behaviors of Great Problem Solvers – Nat Greene

  Image11Image12Image13


 

Behaviour change

The Power of Less – Leo Babauta

Image11 Image13


 

Negotiate without negotiating – Aaron Leyshon

Image11Image12


 

Switch: How to Change Things When Change Is Hard – Chip & Dan Heath

                                              Image11Image13


Decision Making

Decisive – Chip & Dan Heath

Image11Image13


 

Sources of Power: How People Make decisions – G. Klein

Image11Image12


 

Smart Choices – John S. Hammond et al.

Image11Image12


 

Risks and uncertainty

The Black Swan: The Impact of the Highly Improbable – Nassim Taleb

Image11Image13


 

Antifragile: Things that gain from disorder – Nassim Taleb

Image11Image13


 

Wild Chance-Nassim Taleb

Image11Image13


 

Communication

On Writing Well – William Zinsser

Image11Image13


 

Zen Presentation – Garr Reynolds

Image11Image12


 

The Copywriter’s Handbook – Robert Bly

Image11Image12


 

Show Me The Numbers – Stephen Few

Image11


 

Influence

Influence: The Psychology of Persuasion – R. B. Cialdini

Image11Image12Image13


 

How to make friends  – Dale Carnegie

Image11             Image13


 

Critical Conversations: Daring to say things – K. Patterson et al.

Image11    Image12Image13


 

The 48 Laws of power – Robert Greene

Image11Image13


 

Negotiation

Bargaining For Advantage – G. Richard Shell

Image11Image12


 

Never Split the Difference: Negotiating as if Your Life Depended on It – Chris Voss

Image11    Image13


 

The Partnership Charter – David Gage

Image11Image13


 

Management

First, Break All The Rules – M. Buckingham & C. Coffman

Image11Image13


 

12: The Elements of Great Managing – R. Wagner & J. Harter

Image11Image12Image13


 

Growing Great Employees – Erika Andersen

Image11Image12


 

The Halo Effect – Phil Rosenzweig

Image11Image12


 

Leadership

Tribes – Seth Godin [EN]

Image11Image13


 

Total Leadership – Stewart Friedman

Image11Image12Image13


 

What Got you Here Won’t Get you There – Mr. Goldsmith

Image11     Image13


 

The New leader’s 100-Day Action Plan – G. Bradt

Image11Image12


 

Project Management

Making things Happen – Scott Berkun

Image11Image12


 

Results Without Authority – Tom Kendrick

Image11Image12Image13


 

Systems

Systems Thinking For Social Change – David Peter Stroh

Image11Image12


 

Work the System – Sam Carpenter

Image11


 

Analysis

Turning numbers into Knowledge – Jonathan Koomey

Image11


 

Marketing Metrics – Paul Farris et al.

Image11Image12


 

The Economist Numbers Guide – R. Stuteley

Image11


 

Business Skills

The Unwritten Laws of Business – W.J. King

Image11


 

The Effective Executive – Peter Drucker

Image11Image12Image13


 

The Simplicity Survival Handbook – Bill Jensen

Image11


 

Hire With Your Head – Lou Adler

Image11Image12


 

Corporate strategy

Social Entrepreneurship: An Evidence-Based Approach to Creating Social Value – Chao Guo & Wolfgang Bielefeld


 

Purpose – Nikos Mourkogiannis

Image11Image12


 

Blue Ocean Strategy – W. Chan Kim & Renée Mauborgne

Image11Image13


 

Seeing What’s Next – Clayton M. Christensen et al.

Image11Image12Image13


 

Creativity and innovation

The Creative Habit – Twyla Tharp

Image11Image12Image13


 

Myths of Innovation – Scott Berkun

Image11Image12


 

Disrupt You ! – Jay Samit

Image11Image13


 

Design

Swarm Leadership and the Collective Mind: Using Collaborative Innovation Networks to Build a Better Business – Peter A. Gloor

         Image11Image12


 

Design Thinking for the Greater Good – Jeanne Liedtka


 

Innovation by Design  – Thomas Lockwood, Edgar Papke

Image11Image12Image13


 

Personal Finances

Your Money or your Life – Joel Dominguez & Vicki Robin

Image11Image12Image13


 

The Millionaire Next Door – T. Stanley & W. Danko

Image11Image12 Image13


 

Rich father, poor father – R. Kiyosaki

Image11Image12  Image13


 

Personal growth

Life and Work: Principles – Ray Dalio

Image11Image12Image13


 

The four agreements – Mr Ruiz

Image11Image12Image13


 

The subtle art of not giving a fck – Mark Manson

Image11Image12


 

I hope that this list will help you to embark on an adventure that will participate, even a little bit, in making this planet more liveable.

Good to know: by ordering books from my site, you help me to continue my activity. Some of the gains generated will be distributed to the following associations :

Av2

Links:

Become a Partner of Veganudge

Join the Facebook Group devoted to ethical entrepreneurship.

Making an initiative known in the service of a more respectful world.

%d bloggers like this:
search previous next tag category expand menu location phone mail time cart zoom edit close