99 books to found and manage an ethical business
Food, cultural, clothing and technological companies that pollute the planet and exploit people or animals do not have a monopoly on the market: it is possible to undertake in these sectors while sparing them – audacious people prove it to us every day .
However, today, there is still much to be done before a true economy that is more respectful of sentient beings and environmentally sustainable emerges. If the challenges we face require such a paradigm shift, we can not afford to wait for it. We must provoke it.
Thus, it seems to me crucial that people who also feel the need for change take part, particularly through entrepreneurship : developing viable and accessible alternatives is just as necessary as raising awareness of issues.
That said, to engage in such an approach requires a minimum of entrepreneurial knowledge. That’s why, after several years exploring the field, Veganudge shares with you the best books on ethical entrepreneurship. These will allow you to accumulate entrepreneurial knowledge (how to start a company, test your ideas, make good decisions, etc.) acquired by experienced people at a very low cost, and put them at the service of noble values.
If this type of knowledge is a good start, know that they are not everything. To undertake in the sectors of the ethical and eco-responsible economy, it is necessary to have relevant information on these sectors (market size, typical profiles of customers, degrees of competition, etc.). Thus, I made selections of specialized books on these sectors, which you will find in the categories of the menu “Getting started”.
To help you find your way through all these books, I have listed the books by category – these have been inspired by Josh Kaufman but I have quite revisited them. Have fun !
Note: I will publish the summary of a book on my blog every week ;).
The Essential Drucker – Peter F. Drucker
Creating a Business
Building Social Business – Muhammad Yunus
The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers – Ben Horowitz
Defining an ethical business model
Introduction to Social Entrepreneurship – Teresa Chahine
The Social Entrepreneur’s Playbook – Ian C. MacMillan
Social Entrepreneurship: From Issue to Viable Plan – Terri D. Barreiro & Melissa M. Stone
Making a change
Getting Beyond Better: How Social Entrepreneurship Works – Roger L. Martin
Understanding Social Entrepreneurship: The Relentless Pursuit of Mission in an Ever Changing World
How to Change the World: Social Entrepreneurs and the Power of New Ideas, Updated Edition – David Bornstein
The Promise of a Pencil: How an Ordinary Person Can Create Extraordinary Change – Adam Braun
Test your ideas
Rework – Jason Fried & David Heinemeier Hansson
The New Business Road Test – John Mullins
Will It Fly?: How to Test Your Next Business Idea So You Don’t Waste Your Time and Money – Pat Flynn
People over Profit – D. Partridge & T. Nelson
Indispensable – Joe Calloway
The goal: a process of permanent progress – Eliyahu Goldratt
Finance and accounting
Financial Intelligence for Entrepreneurs – K. Berman & J. Knight
The 1% Windfall – Rafi Mohammed
Accounting: The Ultimate Guide to Accounting for Beginners – Greg Shields
The Human mind
System 1/System 2 – Daniel Kahneman
Predictably irrational – Dan Ariely
Nudge: The method to inspire the right decision – R. Thaler
The Enigma of Reason – Dan Sperber and Hugo Mercier
rinciple 80/20 – Richard Koch
Creativity & Problem Solving: The Brian Tracy Success Library – Brian Tracy
Stop Guessing: The 9 Behaviors of Great Problem Solvers – Nat Greene
The Power of Less – Leo Babauta
Negotiate without negotiating – Aaron Leyshon
Switch: How to Change Things When Change Is Hard – Chip & Dan Heath
Decisive – Chip & Dan Heath
Sources of Power: How People Make decisions – G. Klein
Smart Choices – John S. Hammond et al.
Risks and uncertainty
The Black Swan: The Impact of the Highly Improbable – Nassim Taleb
Antifragile: Things that gain from disorder – Nassim Taleb
Wild Chance-Nassim Taleb
On Writing Well – William Zinsser
Zen Presentation – Garr Reynolds
The Copywriter’s Handbook – Robert Bly
Show Me The Numbers – Stephen Few
Influence: The Psychology of Persuasion – R. B. Cialdini
How to make friends – Dale Carnegie
Critical Conversations: Daring to say things – K. Patterson et al.
The 48 Laws of power – Robert Greene
Bargaining For Advantage – G. Richard Shell
Never Split the Difference: Negotiating as if Your Life Depended on It – Chris Voss
The Partnership Charter – David Gage
First, Break All The Rules – M. Buckingham & C. Coffman
12: The Elements of Great Managing – R. Wagner & J. Harter
Growing Great Employees – Erika Andersen
The Halo Effect – Phil Rosenzweig
Tribes – Seth Godin [EN]
Total Leadership – Stewart Friedman
What Got you Here Won’t Get you There – Mr. Goldsmith
The New leader’s 100-Day Action Plan – G. Bradt
Making things Happen – Scott Berkun
Results Without Authority – Tom Kendrick
Systems Thinking For Social Change – David Peter Stroh
Work the System – Sam Carpenter
Turning numbers into Knowledge – Jonathan Koomey
Marketing Metrics – Paul Farris et al.
The Economist Numbers Guide – R. Stuteley
The Unwritten Laws of Business – W.J. King
The Effective Executive – Peter Drucker
The Simplicity Survival Handbook – Bill Jensen
Hire With Your Head – Lou Adler
Social Entrepreneurship: An Evidence-Based Approach to Creating Social Value – Chao Guo & Wolfgang Bielefeld
Purpose – Nikos Mourkogiannis
Blue Ocean Strategy – W. Chan Kim & Renée Mauborgne
Seeing What’s Next – Clayton M. Christensen et al.
Creativity and innovation
The Creative Habit – Twyla Tharp
Myths of Innovation – Scott Berkun
Disrupt You ! – Jay Samit
Swarm Leadership and the Collective Mind: Using Collaborative Innovation Networks to Build a Better Business – Peter A. Gloor
Design Thinking for the Greater Good – Jeanne Liedtka
Your Money or your Life – Joel Dominguez & Vicki Robin
The Millionaire Next Door – T. Stanley & W. Danko
Rich father, poor father – R. Kiyosaki
Life and Work: Principles – Ray Dalio
The four agreements – Mr Ruiz
The subtle art of not giving a fck – Mark Manson
I hope that this list will help you to embark on an adventure that will participate, even a little bit, in making this planet more liveable.
Good to know: by ordering books from my site, you help me to continue my activity. Some of the gains generated will be distributed to the following associations :
Become a Partner of Veganudge
Join the Facebook Group devoted to ethical entrepreneurship.
Making an initiative known in the service of a more respectful world.